Our Story

Modern. Minimalist. Everyday Wear.

Hulma was founded by longtime friends and artists, Abie and Marianne, from a shared love for art, design, and craftsmanship. What began as a creative pursuit grew into a jewelry brand inspired by the idea that the pieces we choose to wear should feel as natural and individual as the people who wear them.

Hulma is a Tagalog word for “to form or to shape something.” It reflects the thoughtful process behind each piece and the personal way jewelry can become part of your everyday style.

Hulma focuses on modern, minimalist designs that are timeless, versatile, and easy to wear. Each piece is thoughtfully handcrafted or carefully curated using quality materials, including gold-filled, sterling silver, and natural stones. Designed to complement rather than compete with your style, the collection can be worn on its own, layered with pieces you already love, and styled in a way that feels uniquely yours.